Media Training – Are They Out to Get You?
Warren Weeks sold his first newspaper to his grandmother at the age of five, he was Wayne Gretzky's PR handler for a day in 1998 and over the past two decades, has become one of Canada's most popular and trusted media trainers. Thousands of spokespeople from a wide range of industries have called upon Warren to learn how to take greater control over their media interviews and to improve their media relations outcomes.
Warren has established a reputation for providing executives with sound, strategic communications counsel - often under tight timelines and volatile circumstances, such as work disruptions, bankruptcies, mergers and acquisitions, plant closures, food/water contaminations and more. In the summer of 2000, he spent three-and-a-half months in the Town of Walkerton, Ontario during that community's notorious E. coli water contamination crisis.
He has worked with a long list of satisfied clients throughout Canada and the United States in both the private and public sectors, including banks, insurance companies, utilities, not-for-profits, health care organizations, social advocacy groups, retailers, municipalities, conservation organizations, global consulting firms, information technology companies, grocery retailers, educational institutions, authors and more.
Warren is the principal of Eleven Strategic Communications, Inc., a full-service corporate communications firm he founded in 2003.
He also offers his media training clients the perspectives and insights of a reporter, having written more than 1,000 articles for a variety of publications.
In the spring of 2010, Warren started an online campaign to get former NHL coach Pat Burns (who was dying of cancer) into the Hockey Hall of Fame. Within a matter of weeks, the campaign attracted 72,000 members and generated more than $2 million in earned media coverage from outlets including Hockey Night in Canada, the New York Times, Globe and Mail, National Post, Montreal Gazette, Fan 590, Team 990, Ottawa Citizen, ESPN, Sports Illustrated, CHCH TV, Toronto Star, Toronto Sun, AM 640, Yahoo Sports and more.
Warren holds a Masters of Arts degree in Journalism (1993) from the University of Western Ontario